BMarko Structures ™ offers you a better way to promote your business at your next event. Modified shipping containers deliver a unique first impression to your customers and leave a lasting impression for your brand. Our shipping containers for events are 100% custom-built and we can offer turnkey solutions. Get started on your new event shipping container, today!
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What is Experiential Marketing?
Experiential marketing is about giving people — your potential customers — positive, real life experiences that they’ll associate with your brand. It’s a way you can tap into the human desire for real life experiences, while also promoting your brand (with the eventual goal, of course, of selling more of whatever you sell).
Even if most of your marketing is digital, there’s a lot to be said for real-life experiences. The claim that millennials are more into experiences than buying ‘stuff’ is often repeated. But of course, it’s not just millennials who enjoy real-life experiences. After all, there’s a big difference between watching hockey on TV and actually being at a game, or between listening to a recording and actually being at a concert.
Humans enjoying real-life experiences with other humans is not a new phenomenon. Boomers are just as likely to enjoy them as millennials — so long as it’s the right event! Even experiential marketing isn’t new, although perhaps calling it by that name is. Experiential marketing goes by some other names too:
- Engagement marketing
- Event marketing
- Sensory marketing
- Live marketing
- In-person marketing
A booth giving away sample energy bars at a trade show is a simple form of experiential marketing. It’s a real-life experience intended to create a positive impression of the energy bar brand. (Everyone loves free stuff!)
Experiential marketing can get much more creative than giving away samples, though. But the fundamental idea is always the same: To give potential customers a great real-life experience that helps to generate a positive outcome for your brand (such as brand or product awareness, lead generation, or simply positive brand associations).
What are Event Containers?
If you’re planning experiential or event marketing for your brand, consider moving away from the typical tent-and-table set-up and using a cool-looking custom shipping container booth to elevate customers’ experiences with your brand. Large, well-known brands such as Coca-Cola and Adidas have chosen to use shipping containers for experiential marketing campaigns. And many small brands have done so too.
Event containers are not primarily about selling products from the container (although that might happen too). They’re about providing customers with valuable experiences.
Those experiences can be straightforward, such as using a simple shipping container trade show booth to allow customers to try out your new product. Or they can be incredibly complex, involving an extensively modified container to provide a state-of-the-art virtual reality experience.
Shipping containers that can be converted into event containers might be new (at most one sea journey) or used. Unsurprisingly, newer sea cans are more expensive. Used shipping containers vary in just how used they are. The more well-used a container is, the cheaper it is to buy — but fixing it up in to usable (and visually stunning!) condition will likely be more expensive than if you’d started with a container in better shape.
A modified shipping container is a sturdy, mobile option that you can use to promote your brand, engage people in the real-life experiences they crave, and draw leads into your marketing and sales funnel.
What are the Benefits of Event Shipping Containers?
What’s the Construction and Transportation Process for A Modified Shipping Container?
Once we have your designer’s drawings, we’ll manufacture your event container in our facility. We’ll cut windows and doors, add insulation, flooring, put in any HVAC equipment you need, create the internal and external finishes, add graphics and signage. Our factory paint booth is 37,500 cubic feet — one of the largest in the southeast.
The size of your container will affect the transportation and placing options available to you. A small container can be towed on a trailer by a pick-up truck, and put into place with a forklift. A larger container may need to be towed by a semi-truck. To place the container, you might use a self-offloading trailer or a mechanical lift. In certain circumstances, a crane might be your best option.
What you use for transportation and placement will depend on the size of your container, the locations you’ll be placing it, and your budget. We’re happy to provide information and advice about this.
What are the Applications for Shipping Containers for Events?
You can use your modified shipping container at many kinds of events and in many different locations (with the necessary permissions of course!). Here are some examples:
- Trade shows/expos
- Sporting events
- Public parks and spaces
- College campuses
- Public transit hubs
- Malls and shopping centers
- Pop-up food courts
- Theme parks
You can also use your experiential marketing shipping container for all sorts of activities. Here are some examples:
- Classes and workshops
- Product testing/tasting
- Photo booths
- Movie Projection Screens (seen above)
- Competitions or games
- Art installations
- Art/craft creation
- Virtual reality
- Product launch
- Connecting with a niche audience (e.g. environmentalists, ancient coin collectors, or Atlanta Hawks fans)
How To Get The Most From an Event Container
Remember, experiential marketing is marketing — not only something fun and creative. This means that, in some way or another, your activities need to support sales. Event marketing is typically thought of as a top-of-the-funnel strategy — creating brand or product awareness, rather than closing sales. However, if you can gather contact information at your shipping container expo event, or get people to sign up to a newsletter, you’ve created the potential to move them further into your sales and marketing funnel.
So, let’s start with collecting people’s contact details. Collecting this information is a solid way to demonstrate the ROI of your events. The crucial thing is that you need an enticement that makes people want to give you that information! For example, a fashion brand could have visitors take a photo of themselves and create an avatar. Then they could style the avatar’s hair and dress them in the brand’s clothing items and accessories. Then the brand could ask for a name and email address to send the finished, fully outfitted avatar to.
Think photogenic! If your modified sea can is visually striking, it’s much more likely to be the background for selfies than a boring trade show tent and table! Many brands have a hashtag associated with their events, which makes it easy for selfie-sharers on Instagram or Twitter to promote your brand at the same time! And you can easily count these brand mentions on social media.
Who Can You Contact for a Sea Container Event Space?
BMarko Structures is an experienced manufacturer of experiential marketing containers. We’ve worked with major brands — such as Coca-Cola, Mercedes, and Porsche — as well as many small companies, on simple projects and complex ones. If you’d like to talk about a shipping container event space, or if you have questions, please contact us!
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Looking for something else?
Event shipping containers are completely custom-built, and nearly all of the design features are up to you. If you’d like to add or modify something that you don’t see here, chances are, we can probably do it. Give us a call at (678) 666-3688 to learn more.