Event Containers
Fill Out Our Contact Form Below To Get Started!
Event Containers
Fill Out Our Contact Form Below To Get Started!
What is Experiential Marketing?
Even if most of your marketing is digital, there’s a lot to be said for real-life experiences. The claim that millennials are more into experiences than buying ‘stuff’ is often repeated. But of course, it’s not just millennials who enjoy real-life experiences. After all, there’s a big difference between watching hockey on TV and actually being at a game, or between listening to a recording and actually being at a concert.
- Engagement marketing
- Event marketing
- Sensory marketing
- Live marketing
- In-person marketing
A booth giving away sample energy bars at a trade show is a simple form of experiential marketing. It’s a real-life experience intended to create a positive impression of the energy bar brand. (Everyone loves free stuff!)
Experiential marketing can get much more creative than giving away samples, though. But the fundamental idea is always the same: To give potential customers a great real-life experience that helps to generate a positive outcome for your brand (such as brand or product awareness, lead generation, or simply positive brand associations).
What are Event Containers?
Event containers are not primarily about selling products from the container (although that might happen too). They’re about providing customers with valuable experiences.
Those experiences can be straightforward, such as using a simple shipping container trade show booth to allow customers to try out your new product. Or they can be incredibly complex, involving an extensively modified container to provide a state-of-the-art virtual reality experience.
A modified shipping container is a sturdy, mobile option that you can use to promote your brand, engage people in the real-life experiences they crave, and draw leads into your marketing and sales funnel.
What are the Benefits of Event Shipping Containers?
Mobile
Customizable
Cool
Upcycled
Secure Storage
Fast To Manufacture
Easy To Set Up
Durable
Weather-Resistant
Appeal To Different Market Segments
What’s the Construction and Transportation Process for A Modified Shipping Container?
The size of your container will affect the transportation and placing options available to you. A small container can be towed on a trailer by a pick-up truck, and put into place with a forklift. A larger container may need to be towed by a semi-truck. To place the container, you might use a self-offloading trailer or a mechanical lift. In certain circumstances, a crane might be your best option.
What you use for transportation and placement will depend on the size of your container, the locations you’ll be placing it, and your budget. We’re happy to provide information and advice about this.
What are the Applications for Shipping Containers for Events?
- Trade shows/expos
- Festivals
- Concerts
- Sporting events
- Public parks and spaces
- College campuses
- Public transit hubs
- Malls and shopping centers
- Pop-up food courts
- Theme parks
You can also use your experiential marketing shipping container for all sorts of activities. Here are some examples:
- Classes and workshops
- Product testing/tasting
- Photo booths
- Movie Projection Screens (seen above)
- Giveaways
- Competitions or games
- Karaoke
- Art installations
- Art/craft creation
- Virtual reality
- Product launch
- Connecting with a niche audience (e.g. environmentalists, ancient coin collectors, or Atlanta Hawks fans)
How To Get The Most From an Event Container
So, let’s start with collecting people’s contact details. Collecting this information is a solid way to demonstrate the ROI of your events. The crucial thing is that you need an enticement that makes people want to give you that information! For example, a fashion brand could have visitors take a photo of themselves and create an avatar. Then they could style the avatar’s hair and dress them in the brand’s clothing items and accessories. Then the brand could ask for a name and email address to send the finished, fully outfitted avatar to.
Think photogenic! If your modified sea can is visually striking, it’s much more likely to be the background for selfies than a boring trade show tent and table! Many brands have a hashtag associated with their events, which makes it easy for selfie-sharers on Instagram or Twitter to promote your brand at the same time! And you can easily count these brand mentions on social media.
- Projects Completed On-Time 100%
- Projects Completed On-Time 100%
Event shipping containers are completely custom-built, and nearly all of the design features are up to you. If you’d like to add or modify something that you don’t see here, chances are, we can probably do it. Give us a call at (678) 666-3688 to learn more.
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BMarko Structures, LLC
535 Hurricane Shoals Ct Suite 200
Dacula, GA 30019