Coca-Cola Concession Stand Container
The Coca-Cola Company is an iconic American multinational beverage corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of its beverages, most notably its Cola.
Hurricane Matthews devastated Puerto Rico and Coca Cola saw their regional sales tank. That made a bunch of readily deployable concession stands ideal as they could test new locations. The sturdy shipping containers were also ideal due to them being able to withstand hurricane-force winds.
Coca-Cola was able to test its new sales strategy in multiple locations, spiking sales in Puerto Rico before settling on a final location in San Juan.