Coca-Cola Concession Stand Container
Hurricane Matthews devastated Puerto Rico and Coca Cola saw their regional sales tank. That made a bunch of readily deployable concession stands ideal as they could test new locations. The sturdy shipping containers were also ideal due to them being able to withstand hurricane-force winds.
Coca-Cola was able to test its new sales strategy in multiple locations, spiking sales in Puerto Rico before settling on a final location in San Juan.