Dairy Farmers of Wisconsin Mobile Retail Container

Shipping Container Shops

The Client

The Dairy Farmers of Wisconsin is an organization dedicated to promoting Wisconsin’s iconic dairy industry, with a focus on celebrating the state’s world-renowned cheese. Their mission includes creating immersive experiences that connect consumers with Wisconsin’s dairy heritage and products.

Project Snapshot

Locations: Madison, WI
Year: 2024
Size: 20 Foot Container with Rooftop
Industry: Retail
ApplicationShipping Container Shop

The Challenge

The Dairy Farmers of Wisconsin sought a mobile concession stand that would showcase their brand at events industry events across the continental US. The structure needed to be:

  • Eye-Catching: Able to stand out in crowded event spaces and attract visitors.

  • Functional and Mobile: Designed for easy transport and setup while offering ample space for serving guests.

  • Elevated Experience: Incorporating rooftop seating to enhance the customer experience and provide a unique vantage point.

The Results

We fabricated a custom 20-foot shipping container into a mobile concession stand painted in a striking blue to match the Dairy Farmers of Wisconsin’s branding. 

Featuring three concession windows for efficient service, the container also includes modular stairs leading to a rooftop deck. The staircase design allows it to be repositioned to the front, back, left, or right of the container based on the setup space, enhancing flexibility. Optimized for quick transport and setup, the structure combines functional design with beautiful brand aesthetics. First showcased at the Charleston Wine + Food Festival, it captivated attendees and continued to impress at the Art of Cheese Festival in Madison, WI later that same year in 2024. 

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