Nike World Basketball Festival

Event Container

Our Client

Blue Revolver is a creative production company specializing in experiential design and brand activations. In partnership with Nike, they helped bring the 2023 World Basketball Festival to life in New York City—an event celebrating the past, present, and future of the game.

Project Highlights

Location: New York, NY
Year: 2023
Size:  3x 20′ Shipping Containers
Industry: Athletics
Application: Event Container

The Challenge

Nike and Blue Revolver were looking for a sleek, modular exhibition solution to house archival sneaker collections and cultural moments tied to the brand’s basketball legacy. The installation needed to be premium, on-brand, durable, and adaptable—all within a short turnaround for a high-profile NYC event.

The Results

In partnership with Blue Revolver, BMarko Structures modified three 20-foot shipping containers to create an immersive Nike experience for the 2023 World Basketball Festival at Lincoln Center. The containers were fully customized with internal lighting and high-gloss finishes to match the visual identity of the event. Large glass display windows lined the interiors, showcasing iconic sneakers, jerseys, and basketball memorabilia—transforming standard shipping containers into a walkable, museum-like environment. The final build stood as both a gallery and a statement piece in one of the most visible cultural spaces in the city.

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